Aug 15
Convenience
Most people are not sentimental and give to whichever charity either: (a) asks at the right time or (b) is easiest to donate to. We need a technology platform and engagement journey that makes it super easy to give to Muslim Hands simply out of convenience.
Pending
This is not true for all donors - some are cause driven - do we need to create donor personas through focus groups to help us better understand intentions?